{"id":102,"date":"2026-06-18T15:43:10","date_gmt":"2026-06-18T15:43:10","guid":{"rendered":"https:\/\/www.reef-parfum.com\/?page_id=102"},"modified":"2026-06-18T18:55:21","modified_gmt":"2026-06-18T18:55:21","slug":"about","status":"publish","type":"page","link":"https:\/\/www.reef-parfum.com\/en\/a-propos\/","title":{"rendered":"About"},"content":{"rendered":"<style>\n  .reef-about-mobile {\n    --reef-bg: #050608;\n    --reef-bg-2: #0a0d12;\n    --reef-card: #0c1016;\n    --reef-border: rgba(255,255,255,0.08);\n    --reef-border-soft: rgba(199,204,211,0.12);\n    --reef-text: #e8ecf1;\n    --reef-text-soft: #c7ced6;\n    --reef-text-muted: #aeb6bf;\n    --reef-silver: #d7dce2;\n    --reef-max: 1180px;\n    background: var(--reef-bg);\n    padding: 80px 20px;\n    color: var(--reef-text);\n    font-family: \"Montserrat\", sans-serif;\n  }\n\n  .reef-about-mobile * {\n    box-sizing: border-box;\n  }\n\n  .reef-about-mobile-wrap {\n    max-width: var(--reef-max);\n    margin: 0 auto;\n 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padding: 28px;\n      border-radius: 20px;\n    }\n\n    .reef-about-mobile-hero {\n      margin-bottom: 44px;\n    }\n\n    .reef-about-mobile-hero p {\n      font-size: 16px;\n      line-height: 1.9;\n    }\n  }\n\n  @media (max-width: 767px) {\n    .reef-about-mobile {\n      padding: 52px 16px;\n    }\n\n    .reef-about-mobile h1 {\n      font-size: 34px;\n      line-height: 1.08;\n      margin-bottom: 14px;\n    }\n\n    .reef-about-mobile h2 {\n      font-size: 27px;\n      line-height: 1.18;\n      margin-bottom: 14px;\n    }\n\n    .reef-about-mobile p {\n      font-size: 15px;\n      line-height: 1.88;\n    }\n\n    .reef-about-mobile-card,\n    .reef-about-mobile-panel,\n    .reef-about-mobile-highlight {\n      padding: 22px 20px;\n      border-radius: 18px;\n    }\n\n    .reef-about-mobile-kicker {\n      font-size: 10px;\n      letter-spacing: 1.8px;\n      padding: 7px 14px;\n      margin-bottom: 16px;\n    }\n\n    .reef-about-mobile-hero {\n      margin-bottom: 34px;\n    }\n\n    .reef-about-mobile-end {\n      padding: 30px 6px 0 6px;\n    }\n  }\n\n  @media (max-width: 480px) {\n    .reef-about-mobile {\n      padding: 46px 14px;\n    }\n\n    .reef-about-mobile h1 {\n      font-size: 30px;\n    }\n\n    .reef-about-mobile h2 {\n      font-size: 24px;\n    }\n\n    .reef-about-mobile p {\n      font-size: 14.5px;\n      line-height: 1.82;\n    }\n\n    .reef-about-mobile-card,\n    .reef-about-mobile-panel,\n    .reef-about-mobile-highlight {\n      padding: 20px 18px;\n    }\n\n    .reef-about-mobile-label {\n      font-size: 10px;\n      letter-spacing: 1.6px;\n    }\n  }\n<\/style>\n\n<section class=\"reef-about-mobile\">\n  <div class=\"reef-about-mobile-wrap\">\n\n    <div class=\"reef-about-mobile-hero\">\n      <div class=\"reef-about-mobile-kicker\">Reef House<\/div>\n      <h1>About Reef Parfum<\/h1>\n      <p>\n        Reef Parfum embodies a contemporary vision of luxury Saudi perfume, where authenticity, precision, and refinement come together to create exceptional fragrances.\n      <\/p>\n    <\/div>\n\n    <div class=\"reef-about-mobile-grid-2\">\n      <div class=\"reef-about-mobile-card\">\n        <h2>A home with contemporary elegance<\/h2>\n        <p>\n          Reef Parfum develops fragrances designed to be true expressions of personal style. Each creation reflects a quest for balance between rigorous composition, attention to detail, and enduring sophistication. The brand is aimed at those seeking a more refined, selective, and distinctive approach to perfumery.\n        <\/p>\n      <\/div>\n\n      <div class=\"reef-about-mobile-card\">\n        <h2>Between Tradition and Modernity<\/h2>\n        <p>\n          The Reef universe is built on a clear vision: to combine the intensity of a rich fragrance heritage with a modern, pure, and timeless aesthetic. This fusion of heritage and modernity allows the brand to offer fragrances that are distinctive, elegant, and deeply contemporary.\n        <\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"reef-about-mobile-grid-3\">\n      <div class=\"reef-about-mobile-panel\">\n        <div class=\"reef-about-mobile-label\">Authenticity<\/div>\n        <p>\n          Reef Parfum places authenticity at the heart of its identity by creating fragrances that remain true to a sincere vision of luxury and perfume.\n        <\/p>\n      <\/div>\n\n      <div class=\"reef-about-mobile-panel\">\n        <div class=\"reef-about-mobile-label\">Clarification<\/div>\n        <p>\n          Each fragrance is carefully crafted to offer a harmonious, balanced scent that blends naturally with one\u2019s personal identity.\n        <\/p>\n      <\/div>\n\n      <div class=\"reef-about-mobile-panel\">\n        <div class=\"reef-about-mobile-label\">Refinement<\/div>\n        <p>\n          Reef embodies a vision of refinement rooted in elegance, subtlety, consistency, and the quality evident in every detail.\n        <\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"reef-about-mobile-highlight\">\n      <h2>A commitment driven by quality<\/h2>\n      <p>\n        Reef Parfum is driven by a constant pursuit of excellence and carefully cultivated international partnerships to ensure a high standard of quality in every creation. This commitment enables the brand to offer refined, elegant, and long-lasting fragrances.\n      <\/p>\n      <p>\n        From the olfactory composition to the visual presentation, every element reflects a clear goal: to create fragrances capable of leaving a lasting impression, with precision, presence, and distinction.\n      <\/p>\n    <\/div>\n\n    <div class=\"reef-about-mobile-grid-2\">\n      <div class=\"reef-about-mobile-card\">\n        <h2>Our Vision<\/h2>\n        <p>\n          To make Reef Parfum a recognized name in the world of luxury perfumery, appreciated for its integrity, excellence, and timeless elegance. For the brand, perfume is much more than a scent: it is a way of life, a sensory signature, and an essential element of a refined presence.\n        <\/p>\n      <\/div>\n\n      <div class=\"reef-about-mobile-card\">\n        <h2>Our Ambition<\/h2>\n        <p>\n          To create collections that blend seamlessly into each person\u2019s identity, with subtlety, character, and consistency. Reef Parfum upholds the same high standards across all its fragrances: offering lasting value, refined sophistication, and a premium experience true to its brand identity.\n        <\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"reef-about-mobile-end\">\n      <h2>Reef Parfum, a hallmark of distinction<\/h2>\n      <p>\n        Combining the essence of niche Arab perfumery, contemporary elegance, and a commitment to quality, Reef Parfum asserts a unique identity, designed for those seeking a refined, long-lasting, and deeply memorable scent.\n      <\/p>\n    <\/div>\n\n  <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-102","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.reef-parfum.com\/en\/wp-json\/wp\/v2\/pages\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reef-parfum.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.reef-parfum.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.reef-parfum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reef-parfum.com\/en\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":3,"href":"https:\/\/www.reef-parfum.com\/en\/wp-json\/wp\/v2\/pages\/102\/revisions"}],"predecessor-version":[{"id":120,"href":"https:\/\/www.reef-parfum.com\/en\/wp-json\/wp\/v2\/pages\/102\/revisions\/120"}],"wp:attachment":[{"href":"https:\/\/www.reef-parfum.com\/en\/wp-json\/wp\/v2\/media?parent=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}